Trying to decide between Leadpages vs ClickFunnels for your online business? I get it – choosing the right platform can feel overwhelming when both promise to boost your conversions.
As someone who’s spent countless hours testing both tools, I want to help you make the right choice for YOUR specific needs, without the marketing fluff.
In this detailed comparison of Leadpages vs ClickFunnels, I’ll break down exactly how these popular conversion platforms stack up against each other in 2025, so you can make an informed decision.
Leadpages vs. ClickFunnels at a glance
Before we dive into the details, let’s get a quick overview of Leadpages vs ClickFunnels:
| Feature | Leadpages | ClickFunnels |
| Core Focus | Landing page builder | All-in-one sales funnel platform |
| Best For | Small businesses, entrepreneurs focused on lead generation | Businesses wanting comprehensive sales funnels |
| Starting Price | $37/month (annual billing) | $81/month (annual billing) |
| Free Trial | 14 days | 33 days (3-day free trial + 30-day money back guarantee after your trial ends) |
| User Interface | Very intuitive, clean | Functional but more complex |
| Templates | 200+ modern designs | 100+ funnel-focused templates |
| Unique Feature | Leadmeter conversion assistant | Built-in email marketing |
While Leadpages specializes in creating high-converting landing pages, ClickFunnels takes a more comprehensive approach as an all-in-one tool for building complete sales systems.
Now, let’s explore each aspect in detail to see which platform might be the better fit for your business.
1 – Ease of Use – Leadpages vs ClickFunnels
When it comes to user-friendliness, there’s a clear difference between Leadpages vs ClickFunnels.
Leadpages:
Leadpages prides itself on simplicity. Their interface is clean, intuitive, and designed with beginners in mind. When you log in, you’ll see a well-organized dashboard with clearly labeled features in the left navigation panel.
Finding templates is straightforward – just navigate to the landing page section and select “Create new landing page.” Their sorting system lets you filter by:
- Popularity
- Conversion rate
- Newest additions
- Page type
- Industry
- Style
- Color
Everything is labeled clearly, making it incredibly easy even for complete beginners to find what they need without confusion.
ClickFunnels:
ClickFunnels offers a functional interface, but it’s noticeably more complex than Leadpages. The dashboard can feel a little cluttered with multiple tutorials and promotions when you first log in.
To find landing page templates, you need to locate the “Add an App” option in the left panel, then select “Landing Pages” from the app options, and finally click “Add App” to view the template gallery.
Templates are sorted by funnel types (sales, order, upsell/downsell) rather than page types, which might be confusing if you’re not already familiar with sales funnel terminology.
ClickFunnels does provide extensive training videos to help users navigate the platform, which is helpful.
Verdict:
Leadpages is the clear winner for ease of use. Its intuitive interface and straightforward navigation make it accessible to beginners and experienced marketers alike. If you want to get up and running quickly without a learning curve, Leadpages is your best bet.
ClickFunnels, while powerful, requires more time to learn and master. It’s designed for users who are already familiar with funnel marketing concepts and are willing to invest time in learning the platform.
2 – Functionality – Leadpages vs ClickFunnels
The functionality comparison of Leadpages vs ClickFunnels reveals significant differences in what each platform prioritizes.
Leadpages:
Leadpages positions itself as a simple solution but offers robust functionality:
- Integration with 90+ different tools and platforms including all major email service providers, CRMs, webinar platforms, and social networks
- Access to 2,000+ additional integrations through Zapier
- Stripe payment processing integration
- Data storage that resends information if an integrated app goes down
- Custom CSS options for advanced users
Leadpages focuses on making landing pages and websites work effectively within your existing tech stack, rather than replacing all your tools.
ClickFunnels:
ClickFunnels takes a more comprehensive approach to functionality:
- Built-in email marketing capabilities
- CRM tools for contact management
- Appointment scheduling
- Multiple payment processors (Stripe, PayPal, etc.)
- Sales pipeline management
- Automated workflows
- One-click upsells and order bumps
- Membership site capabilities
ClickFunnels aims to be an all-in-one platform that can handle your entire sales and marketing process without requiring as many third-party integrations.
Verdict:
The functionality winner depends on your business needs. If you’re looking for a specialized landing page tool that works well with your existing tech stack, Leadpages offers everything you need with excellent integration capabilities.
However, if you want a more comprehensive solution that reduces the number of separate tools you need to manage, ClickFunnels provides broader functionality in a single platform. The trade-off is increased complexity.
3 – Look & Feel – Leadpages vs ClickFunnels
The visual experience and design capabilities are important factors when comparing Leadpages vs ClickFunnels.
Leadpages:
Leadpages offers a highly flexible design experience that can be as simple or sophisticated as needed:
- 200+ professionally designed, modern templates
- Templates sorted by conversion rate, popularity, and recency
- Filtering options by page type, industry, style, and color
- Mobile-responsive designs that work on all devices
- Multi-device preview functionality
- Device-specific display settings to show/hide sections
- Section templates that can be added to any page
- Page duplication and easy page-to-page connection
- AI writing assistant and image generator built into the editor
- In-builder SEO optimization
Leadpages templates have a clean, modern aesthetic that works well across various industries, not just the internet marketing space.
ClickFunnels:
ClickFunnels approaches templates differently:
- 100+ templates organized by funnel type rather than individual pages
- Categories include product launch, video sales letter, squeeze page, tripwire, webinar, etc.
- Mobile-responsive designs
- Emphasis on visualizing the entire customer journey through funnel templates
- Templates designed specifically for internet marketing and sales funnels
- AI writer assistant (but no image generator)
- SEO functionality exists but isn’t integrated into the builder
ClickFunnels templates are heavily sales-oriented and make it easier to see the pathway of your entire marketing funnel at once.
Verdict:
For pure design aesthetics and flexibility, Leadpages has a slight edge with more modern templates and built-in AI design tools. Their templates are also better sorted with the conversion rate filter, helping you choose effective designs quickly.
ClickFunnels has an advantage for marketers who want to visualize and build entire funnels rather than individual pages. Their templates are specifically designed for sales processes, which can be beneficial if that’s your primary focus.
The best choice depends on whether you prioritize modern aesthetics and individual page design (Leadpages) or comprehensive funnel visualization (ClickFunnels).
4 – Conversion Tools – Leadpages vs ClickFunnels
When it comes to turning visitors into leads or customers, both platforms offer different approaches in the Leadpages vs ClickFunnels comparison.
Leadpages:
Leadpages focuses on optimizing individual pages for maximum conversion:
- Leadmeter: Analyzes your page before publishing and predicts performance
- Alert bars: Promote offers with attention-grabbing top-of-page notifications
- Pop-up forms: Capture leads with timely pop-ups throughout your site
- Exit intent pop-ups: Convert visitors who are about to leave
- A/B testing: Compare different versions of your pages (Pro plan only)
- Real-time analytics: Track page performance
- Stripe checkout integration: Process payments directly
- Lead magnet delivery: Automatically send downloads to new subscribers
The standout feature is the Leadmeter, which provides actionable tips to improve your conversion rates before you even publish.
ClickFunnels:
ClickFunnels takes a more comprehensive approach to conversion:
- Complete sales funnels: Pre-designed templates for entire customer journeys
- Built-in email marketing: Nurture leads without third-party tools
- One-click upsells: Increase order value automatically
- Order bumps: Add complementary offers at checkout
- Multiple payment processors: Support for various payment methods
- A/B testing: Available on all plans
- CRM functionality: Track and manage leads throughout the process
- Automated follow-up sequences: Email and SMS options
- Survey workflows: Get data, and leverage that data to increase sales and conversions.
- Courses: Turn your knowledge, passion or experience into revenue.
- Community: Create and moderate your own thriving community within ClickFunnel
- Lead magnet delivery: Similar to Leadpages
ClickFunnels excels at orchestrating the entire customer journey beyond just the landing page.
Verdict:
For optimizing individual landing pages, Leadpages offers superior tools with the Leadmeter providing unique conversion insights you won’t find elsewhere.
However, ClickFunnels provides a more comprehensive conversion ecosystem if you need to manage the entire sales process. The built-in email marketing, CRM, and sophisticated upsell capabilities make it powerful for businesses focused on maximizing customer value through complete funnels.
Your best choice depends on whether you need to optimize individual pages (Leadpages) or create sophisticated multi-step conversion processes (ClickFunnels).
5 – Publishing Options – Leadpages vs ClickFunnels
How and where you can publish your pages is another important factor when comparing Leadpages vs ClickFunnels.
Leadpages:
Leadpages offers flexible publishing options:
- Free hosting on a Leadpages subdomain (yourname.lpages.co)
- Publishing on your own domain
- Free domain for one year with annual subscriptions (via Hover)
- WordPress plugin for easy integration
- Dynamic HTML publishing option (pages automatically update when edited)
- Team and client sharing capabilities at no additional cost
These options make Leadpages versatile whether you’re using WordPress, want a standalone page, or need to manage pages for clients.
ClickFunnels:
ClickFunnels provides similar publishing flexibility:
- Direct hosting through the platform
- Custom domain connection
- Domain registration through ClickFunnels
- WordPress plugin integration
- Multi-user permissions with different access levels (global account, contacts, sales, etc.)
ClickFunnels places more emphasis on team collaboration with its detailed permission system, which can be valuable for larger organizations.
Verdict:
It’s essentially a tie when it comes to publishing options. Both Leadpages vs ClickFunnels offer similar capabilities for hosting your pages, using custom domains, and WordPress integration.
Leadpages offers a free domain with annual plans, which provides a small cost advantage. ClickFunnels has more sophisticated team permissions, which might be valuable for larger organizations or agencies managing client accounts.
Choose based on your specific publishing needs and team structure rather than publishing capabilities alone.
6 – Traffic & Advertising – Leadpages vs ClickFunnels
How each platform helps you monitor and optimize your traffic is crucial in the Leadpages vs ClickFunnels comparison.
Leadpages:
Leadpages provides straightforward analytics and SEO tools:
- Clean, streamlined analytics dashboard
- Real-time data on page performance
- Earnings tracking through checkout widget (Pro and Advanced plans)
- SEO settings and previews on all plans
- Intuitive H1, H2, H3 tag management
- Easy image alt-text addition
- Mobile optimization tools
Leadpages focuses on providing the essential data you need without overwhelming you with metrics.
ClickFunnels:
ClickFunnels offers similar analytics capabilities:
- Detailed stats page showing traffic, conversions, and earnings
- Video walkthroughs explaining analytics features
- SEO metadata and hierarchy optimization tools
- Visual funnel performance metrics
- Step-by-step conversion tracking
ClickFunnels provides slightly more detailed funnel analytics since it’s designed to track users through multiple steps.
Verdict:
Both Leadpages vs ClickFunnels offer comparable traffic monitoring and SEO capabilities. The real-time analytics dashboards show similar metrics, and both platforms provide adequate SEO tools for optimizing your pages for search engines.
The main difference is in presentation – Leadpages offers a cleaner, more streamlined view, while ClickFunnels provides more detailed funnel analytics. Choose based on whether you prefer simplicity or depth in your analytics.
Leadpages offers straightforward pricing with three main tiers:
How Much Does Leadpages Cost?
| Standard | Pro | Conversion |
| $37/month (billed annually) or $49/month (monthly) | $74/month (annual) or $99/month (monthly) | $697/ Month |
| 5 Landing Pages | Unlimited Landing Pages | Full marketing funnel audit |
| Unlimited Traffic & Leads | Unlimited Traffic & Leads | 1 conversion-optimized landing page (built for you) |
| 1 custom domain | 3 custom domains | 1 paid media campaign (built and launched for you) |
| 200+ conversion-optimized templates | 200+ conversion-optimized templates | Dedicated conversion expert |
| Best-in-class conversion tools | Best-in-class conversion tools | Pro account |
| Standard integrations | Standard integrations | Unlimited Landing Pages |
| Sell products and services | Unlimited Traffic & Leads | |
| Blog | Advanced integrations |
Customer support includes email, chat, and priority phone based on your plan level. Support teams are based in Minneapolis and Victoria, Canada.
Leadpages also offers weekly marketing education and conversion coaching included with any plan. Their platform runs on Google Cloud, making it extremely reliable with minimal downtime.
Try Leadpages free for 14 days
How Much Does ClickFunnels Cost?
ClickFunnels pricing is higher than Leadpages but includes more comprehensive features:
| Startup | Pro |
| $81/month (annual) or $97/month (monthly) | $248/month (annual) or $297/month (monthly) |
| 3 Brand Workspaces | 10 Brand Workspaces |
| 3 Team Members | 10 Team Members |
| Unlimited Funnels | Unlimited Funnels |
| Unlimited Members | Unlimited Members |
| Unlimited Contacts | Unlimited Contacts |
| Unlimited Pages | Unlimited Pages |
| Unlimited Domains | Unlimited Domains |
ClickFunnels support is provided via email and live chat, depending on subscription level. Additional training (like the One Funnel Away Challenge) is available for an additional fee.
ClickFunnels runs on Amazon Web Services and Cloudflare, with slightly more frequent service incidents than Leadpages.
Try ClickFunnels free for 33 days
Verdict:
For pure value based on price, Leadpages is the clear winner, especially for small businesses and entrepreneurs who don’t need all the extra functionality ClickFunnels offers.
However, ClickFunnels may provide better value for businesses that would otherwise need to pay for multiple separate tools like email marketing, CRM, and membership platforms. The higher price includes more comprehensive functionality that might replace several other tools in your tech stack.
Choose Leadpages if you’re budget-conscious and focused primarily on landing pages and lead generation. Choose ClickFunnels if you need the all-in-one functionality and can justify the higher price based on replacing other tools.
All plans include a free trial, ClickFunnel offer a 33 days (3-day free trial + 30-day money back guarantee after your trial ends); while Leadpages offer a 14-day free trial, so you can test the platform before committing. If you choose annual billing on any plan, you’ll also receive a free domain for one year.
Leadpages vs. ClickFunnels: Which Should You Choose?
After this detailed comparison of Leadpages vs ClickFunnels, the right choice depends on your specific business needs, technical comfort level, and budget.
Choose Leadpages if:
- You’re an entrepreneur or small business owner focused primarily on creating high-converting landing pages
- You want an intuitive, easy-to-use platform with minimal learning curve
- You’re working with a limited budget
- You already have solutions for email marketing and other parts of your funnel
- You value conversion optimization features like the Leadmeter
- You need a clean, modern design aesthetic
- You prefer a straightforward, reliable platform with excellent support
Try Leadpages free for 14 days
Choose ClickFunnels if:
- You want an all-in-one solution that handles your entire sales process
- You need built-in email marketing and CRM functionality
- You’re focused on creating comprehensive sales funnels with upsells and downsells
- Your business model requires membership sites or gated content
- You want to visualize entire customer journeys rather than individual pages
- You’re willing to invest time in learning a more complex platform
- You need to set up your own affiliate program
- Your budget allows for a higher monthly investment
Try ClickFunnels free for 33 days
Remember that both platforms offer free trials, so you can test them firsthand before making your final decision. This is often the best way to determine which platform feels right for your specific workflow and business needs.
FAQs About Leadpages vs ClickFunnels
Can I try Leadpages and ClickFunnels before purchasing?
Yes, both Leadpages vs ClickFunnels offerfree trials that let you explore all features before committing. Leadpages offer 14 days and ClickFunnels offers 33 days (3-day free trial + 30-day money back guarantee after your trial ends).
Are Leadpages and ClickFunnels suitable for beginners?
Leadpages is extremely beginner-friendly with an intuitive interface and straightforward features. ClickFunnels has a steeper learning curve but provides extensive tutorials to help new users. If you’re a complete beginner, Leadpages might be easier to start with.
Can I use Leadpages or ClickFunnels if I don’t have technical skills?
Absolutely! Both platforms are designed for non-technical users and don’t require any coding knowledge. Their drag-and-drop editors make it easy to create professional pages without technical expertise.
Which platform offers better customer support?
Both provide good support, but Leadpages offers more direct support options with email, chat, and priority phone support based on your plan. ClickFunnels provides email and live chat support. Many users report that Leadpages support is more responsive.
Can I sell products directly through these platforms?
Yes, both Leadpages vs ClickFunnels support selling products. Leadpages integrates with Stripe for payment processing, while ClickFunnels supports multiple payment processors including Stripe and PayPal.
Do I need separate email marketing software with these platforms?
With Leadpages, yes – you’ll need to connect to an email service provider. ClickFunnels includes built-in email marketing functionality, potentially eliminating the need for separate email software.
Which platform is better for affiliate marketing?
ClickFunnels has a slight edge for affiliate marketers with its built-in affiliate program management system called Backpack. Leadpages requires integration with third-party tools to manage affiliate programs.
Can I build membership sites on these platforms?
ClickFunnels has native membership site functionality. While Leadpages doesn’t offer this directly, it can integrate with dedicated membership platforms like Teachable or Thinkific through Zapier.
Which platform has better templates?
Both offer high-quality templates, but they serve different purposes. Leadpages offers more modern, versatile designs sorted by conversion rate. ClickFunnels templates are specifically designed for sales funnels and often have a more direct response marketing style.
Can I use my own domain name with these platforms?
Yes, both Leadpages vs ClickFunnels allow you to connect your own domain name. Leadpages even offers a free domain for one year with annual subscriptions.
The choice between Leadpages vs ClickFunnels ultimately comes down to your specific needs, technical comfort level, and budget. Both platforms are leaders in their respective spaces and can help you create high-converting pages for your business.
Try Leadpages free for 14 days
Try ClickFunnels free for 33 days
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